“Shopping is my cardio” once quipped Carrie Bradshaw. Shopping is also experiential, communal and social or so it should be. Local Mercato founders Dina Litt and Janie Schwartz have created unique shopping experiences with a marketplace vibe where moms can convene, have a cocktail and spend quality time together supporting locally owned businesses. Every one of these events features local craftsmen and benefit a local charity. So by shopping….you’re supporting your community. No really.
“At its core, LM is about facilitating and cultivating friendships through the shared experience of discovering your favorite things to wear and enjoy while supporting local emerging designers.” – Dina and Janie
The first event takes place Wednesday, October 19th from 6pm – 10pm at H.D. Buttercup (the old Fred Segal Space) in Santa Monica. To attend with friends just RSVP online. The ladies have a super fun evening planned with a number of vendors to include H.D. Buttercup, Tisch New York, Brentwood General Store, Karen Lazar Design, Lisa Statt jewelry, Janna Conner accessories, Shay Olive, Legend of Lido, Strumpets, A World Curated, Backbeatrags, Flight of the Heart, Beauty Beyond LA, Sincerely Jewelry and partners to include SWEAT NSK, Soupure, Wheel House Cheese and MomAngeles. The beneficiary from this event is Milk & Bookies. Check out some of the items from participating vendors below.
LAURA NIX GERSON is the CEO of Nix|Gerson Media and the Founder of MomAngeles a site she launched because she was planning a lot of playdates and her friends kept asking her where to go and what to do. So it seemed easier just to put it all online in one place. In a past life Laura was a publicist, event marketer and web producer….oh wait, she still is. Laura has contributed to Modern Mom, CBS Local and Babble. Her greatest joy is story telling, sharing local finds and connecting people. Follow her @MomAngeles.