Romance is alive and well at Frolic, the intersection of romance and pop-culture where site visitors can immerse themselves in the books they love and the movies and tv shows that embody them. I spent the day at the LA Time Festival of Books with Frolic Co-Founder, Sarah Penna talking about literature, romance novels, romantic storylines and our obsession with books. As she says “Frolic is the intersection of romance and pop culture, where they meet and live happily ever after. The website is the main focus with daily posts from romance authors, bloggers, booktubers, bookstagrammers and celebrities. We are also doing short-form video that celebrates all things romance.”
We had an incredibly fun time wandering the LA Times Festival of Books (the largest book festival in the country) but we have to say, we were sorely disappointed by the lack of romance novels, romantically driven books or authors at the event. Diana Gabaldon, author of the Outlander series was there on Saturday, so that was a plus, but we really had to look to find anything. This is surprising given that 34% of annual book sales are romance novels and they account for more than $1billion in annual sales. We did run into some Frolic fans and later found ourselves in the Jane Austen tent fanning ourselves in the heat. Or is is that Jane Austen books can be a bit steamy?
“In vain have I struggled. It will not do. My feelings will not be repressed. You must allow me to tell you how ardently I admire and love you.” -Jane Austen, Pride & Prejudice as Mr. Darcy
Sarah Penna and Lisa Berger, the founders of Frolic met through work and discovered a mutual love of romance, books and strawberry smoothies. Recognizing that a fan site dedicated to romance didn’t exist they got to work fulfilling a fantasy for many of us romance book lovers…a community. You can join the Frolic community on Facebook and stay up to date on their latest posts. And check out their book reviews and recommendations.
Inspired by my chat with Sarah, I share with you a few of my favorites in the image above including The Historian by Elizabeth Kostova, The Enchantress of Florence by Salman Rushdie and Through a Glass Darkly by Karleen Koen. Missing from this stack are all of the Philippa Gregory books including The Last Tudor, The Red Queen, The White Queen, etc etc. I just love historical fiction!
LAURA NIX GERSON is the CEO of Nix|Gerson Media and the Founder of MomAngeles a site she launched because she was planning a lot of playdates and her friends kept asking her where to go and what to do. So it seemed easier just to put it all online in one place. In a past life Laura was a publicist, event marketer and web producer….oh wait, she still is. Laura has contributed to Modern Mom, CBS Local and Babble. Her greatest joy is story telling, sharing local finds and connecting people. Follow her @MomAngeles.